SEO Consultant Job Description

SEO Consultant defines a person who practices search engine optimization for websites.

SEO refers to search engine optimization, and consultants are people who help companies improve their website’s visibility in search engine results.

SEO consultants use tools such as keyword research and competitor analysis to determine which particular keywords are the most effective.

They create content and write blog posts, articles, and other web copy that targets those keywords in order to attract visitors to a website.

SEO consultants also create sitemaps and optimize a website’s code, and they may also provide clients with reports on keyword rankings and website traffic.

SEO Consultants typically charge clients a monthly retainer

Updated on:     
September 15, 2022

Job Brief:

We're looking for an experienced SEO Consultant to help us improve our search engine rankings and grow our online presence. As our SEO Consultant, you will be responsible for researching and implementing SEO strategies that will help us achieve our goals. You will also be required to track and report on our progress, so that we can continually optimize our campaigns. If you have a passion for all things SEO and are excited about helping us achieve our goals, then we want to hear from you!

SEO Consultant Duties:

  • Develop and implement an SEO strategy for the website
  • Perform keyword research to determine the number of search keywords
  • Conduct a competitive analysis to determine the number of sites and keywords
  • Research and report on the potential competition for each keyword
  • Develop an SEO strategy, including content strategy and keyword strategy
  • Develop and create content on website
  • Write blog posts, articles, and product descriptions
  • Develop content calendar, content blogs
  • Submit content to directories, search engines, and article directories
  • Track, analyze, and manage SEO metrics
  • Perform SEO in both on-page and off-page optimization
  • Monitor web analytics to determine effectiveness of SEO
  • Track, analyze, and manage SEO metrics
  • Identify opportunities for SEO improvement
  • Provide SEO training to department and team members

SEO Consultant Responsibilities:

  • Make recommendations to clients and management to increase web traffic and conversions
  • Research and implement tactics to drive traffic to a website
  • Manage SEO campaign reporting, including tracking rankings and metrics
  • Write blogs and articles for client websites
  • Help clients set up mail marketing campaigns
  • Develop and conduct web and SEO trainings

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Requirements And Skills:

  • BA/BS degree or higher in Marketing, Journalism or related field
  • 2+ years experience in SEO, PPC, Social Media
  • Strong understanding of SEO principles
  • Experience managing multiple, varied tasks in a fast-paced, deadline-driven environment
  • Ability to follow technical SEO best practices

Company Name values diversity and is an Equal Opportunity Employer. We strongly believe that building a team that is inclusive of people of all races, religions, national origins, genders, and ages, as well as veterans and individuals, is essential to our success.

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