Social Media Coordinator Job Description

A social media coordinator is an employee or team of employees who monitor the company’s social media accounts and posts.

Social media coordinators create, edit, and manage social media profiles, posts, and messages.

They usually coordinate with the marketing department and strategize which channels should be used, which messages should be posted, and how frequently they should be posted.

They may also respond to customer complaints and questions posted on social media.

Social media coordinators should be well versed in social media trends and platforms.

They must be comfortable writing short, concise copy that will appeal to customers.

Social media coordinators usually have a bachelor’s degree in marketing and must be well-versed in social media trends.

Updated on:     
September 15, 2022

Job Brief:

We're looking for a Social Media Coordinator who will be responsible for managing our social media accounts. The ideal candidate will have experience in creating and managing social media campaigns, as well as experience with graphic design and video editing.

Social Media Coordinator Duties:

  • Manage the company’s social media outlets: Facebook, Twitter, Snap Chat, Instagram, LinkedIn, etc.
  • Working with the marketing staff, develop content for each of the social media outlets
  • Maintain close relationships with other social media outlets and influencers across the industry
  • Contact and interact with industry influencers and professionals, establishing professional relationships and demonstrating product expertise
  • Help drive sales and create sales leads through the company’s social media outlets
  • Act as a liaison between the marketing team and other media outlets, including radio and television
  • Maintain accurate and timely records of communication, interactions, and events
  • Work with IT to develop and maintain the company’s social media outlets
  • Assist with writing, developing, and testing marketing materials
  • Other duties as assigned

Social Media Coordinator Responsibilities:

  • Research, monitor, and respond to customer comments, reviews, and inquiries on online forums, blogs, and other social media sites
  • Escalate customer complaints to senior management as needed
  • Implement social media and blogging strategies to increase sales and improve customer service

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Requirements And Skills:

  • Bachelor’s degree from an accredited university
  • 2+ years of experience managing social media initiatives for small businesses or nonprofits
  • Knowledge of search engine optimization best practices
  • Excellent written and verbal communication skills
  • Strong organizational and time management skills
  • Ability to handle multiple projects simultaneously and handle multiple clients

[Company Name] firmly believes in equal opportunity for all employees. We're committed to building a diverse and inclusive team that reflects a variety of backgrounds, perspectives, and skills. We encourage applications from people of all races, religions, national origins, genders, gender expressions, and ages.

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