Social Media Director Job Description

Social media director is an executive role responsible for overseeing the corporation’s social media programs.

Social media directors are usually high-level executives who have backgrounds in marketing, communications, or public relations.

They may also have previous experience in social media.

Social media directors may be responsible for creating social media strategy and overseeing the execution of that strategy.

They may serve as liaisons between multiple teams and departments within the company, such as production and sales.

Social media directors are the keepers of the corporation’s brand online.

They are responsible for monitoring and responding to online feedback regarding the company’s social media efforts.

Social media directors may work closely with social advertising managers, who are responsible for overseeing and executing online advertising campaigns.

Updated on:     
September 15, 2022

Job Brief:

We're looking for a Social Media Director who can help us grow our online presence and engage with our fans. The ideal candidate will have experience managing social media accounts for a brand or organization, and will be able to create content that is both informative and entertaining.

Social Media Director Duties:

  • Develop and implement strategies for increasing brand awareness on social media websites
  • Research various social media websites and devise an effective strategy for increasing brand awareness
  • Develop content to remain consistent with online marketing strategy, and to monitor effectiveness
  • Monitor reputation and ensure positive content
  • Establish and maintain relationships with key movers and shakers
  • Present daily reports on progress
  • Generate new leads
  • Develop new social media strategies and campaigns
  • Optimize social media and website analytics
  • Identify trends and implement appropriate strategies
  • Manage all social media websites
  • Proficient in social media websites

Social Media Director Responsibilities:

  • Conduct market research to determine social media trends and methods, and devise social media marketing strategies, including campaign creation and execution, content development, and promotion
  • Maintain social media accounts and engagement, and respond to customer comments, reviews, and messages
  • Set company and employee brand standards for social media
  • Increase the company's reach and visibility on social media and market the products and services
  • Coordinate with outside agencies using social media
  • Develop strategies and content that increase traffic to the website and retain visitors
  • Maintain current knowledge of social media best practices
  • Research and evaluate new social media trends and tools
  • Work with internal departments to develop content

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Requirements And Skills:

  • Bachelor’s degree in public relations, journalism, communications, marketing, or a related field
  • 2+ years’ proven experience in social media/digital marketing
  • Experience managing a social media campaign
  • Knowledge of social media trends, analytical tools, and platforms

We at [Company Name] are proud to be an Equal Opportunity Employer. We believe that a diverse and inclusive team is a strong team. We therefore encourage applications from people of all races, religions, national origins, genders, and ages, as well as veterans and individuals.

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