Social Media Specialist Job Description

A social media specialist is someone who works to develop and maintain an effective online presence through regular content, interactions, and interactions with followers.

Updated on:     
October 7, 2022

Job Brief:

We're looking for a Social Media Specialist who is passionate about social media and has a proven track record of success in delivering social media campaigns. The Social Media Specialist will be responsible for planning, executing and monitoring social media campaigns and will work closely with the marketing team to ensure that all social media activities are aligned with marketing objectives.

Social Media Specialist Duties:

  • Develop, implement, and manage social media strategies
  • Create and implement social media plans, including branding guidelines, target demographics, and messages
  • Maintain and continually update social media sites with regular posts
  • Manage social media analytics to measure effectiveness
  • Create, manage, and execute social media campaigns

Social Media Specialist Responsibilities:

  • Proficient understanding of social media, including social media administration, content curation, and (paid) advertising
  • Experience with managing Facebook, Twitter, LinkedIn, Pinterest, Instagram, and more
  • Proficiency with Hootsuite or Buffer to schedule content
  • Knowledge

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Requirements And Skills:

  • Share the company's mission, achievements, and vision through Facebook, Twitter, LinkedIn, and other social media outlets
  • Research, maintain, and expand company's Facebook, Twitter, LinkedIn, Google+, Pinterest, Instagram, and other social media accounts
  • Write, edit, and post company-related articles, blogs, and press releases
  • Share work-related and industry-related news and stories via blog posts, Twitter, LinkedIn, and other social media outlets
  • Develop online and in-person marketing strategy for company

At Company Name, we believe that diversity is key to a successful team. We encourage applications from people of all races, religions, national origins, genders, and ages, as well as veterans and individuals with disabilities.