Social Media Strategist Job Description

A social media strategist is an individual skilled in using the social media tools to help companies reach targeted audiences.

The social media strategist is usually an online marketing specialist who combines his/her knowledge of social media with design skills, coding, and search engine optimization (SEO).

Social media has become the marketing channel of choice for companies.

Their ability to target their target audience, promote their brand, and build online relationships with customers has made it a critical tool.

However, not all companies know how to best utilize social media.

This is where a social media strategist comes in.

Updated on:     
September 15, 2022

Job Brief:

We're looking for a Social Media Strategist who can help us create a social media strategy that will help us achieve our business goals. The ideal candidate will have experience developing and executing social media campaigns, as well as a deep understanding of how social media can be used to achieve business goals.

Social Media Strategist Duties:

  • Manage and direct postings on company accounts on social networks
  • Post content on company accounts on social channels
  • Manage social media campaigns
  • Develop and manage social media content calendars
  • Create and manage content for social channels
  • Promote company social media accounts
  • Maintain timely and accurate analytics
  • Identify new opportunities for social media marketing
  • Evaluate results and revise plans as appropriate
  • Contribute to social media strategy

Social Media Strategist Responsibilities:

  • Develop and implement social media strategies that build brand awareness and drive direct sales, engaging audiences on websites, Facebook, Twitter, Instagram, and Pinterest
  • Create and manage social media accounts, including posting and monitoring content, creating and managing ad campaigns, and community management
  • Research, plan, and implement social media marketing strategies
  • Develop content, including blog posts, promotions, and product galleries
  • Maintain and regularly update company style guide to ensure brand consistency on social media channels
  • Optimize content for SEO
  • Identify and assess social media trends and report results to management
  • Generate and distribute reports on social media efforts

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Requirements And Skills:

  • Bachelor’s degree and 3+ years’ work experience in marketing and/or a related field; experience managing social media, including content creation, output, and evolution
  • Strong social media writing and editing skills
  • Excellent knowledge of social media platforms
  • Highly proficient with Excel
  • Excellent

Our company is an equal opportunity employer, and we're committed to building a diverse and inclusive team. We encourage applications from people of all races, religions, national origins, genders, and ages, as well as veterans and individuals with disabilities.

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