Sports Marketing Manager Job Description

sports marketing manager job description includes a detailed overview of the key requirements, duties, responsibilities, and skills for this role.

Last update : July 14, 2023

Sports Marketing Manager Job Description

Sports marketing managers are responsible for the marketing, promotion, and branding of sports teams and organizations.

These types of managers also focus on attracting sponsors, managing leagues and events, selling tickets, and gaining media exposure for the team or league.

A large part of sports management entails overseeing all aspects of organizing teams, leagues, and events.

Sports marketing managers are responsible for identifying similar demographics and markets to their teams or leagues.

They identify likely sponsors and negotiate and sign contracts, and they establish relationships with the media.

Sports marketing managers are responsible for building relationships between team owners and managers, league officials

Job Brief:

We’re looking for a Sports Marketing Manager who is passionate about sports and has a strong background in marketing. This role will be responsible for developing and executing marketing plans to grow awareness and participation in sports programs. The ideal candidate will have excellent communication and organizational skills, and be able to work effectively with a team. If you are a self-starter with a positive attitude and a desire to make a difference, we want to hear from you!

Sports Marketing Manager Duties:

  • Develop marketing strategies to increase revenue
  • Create strategies to increase fan engagement, attendance
  • Develop marketing strategies for new sports
  • Develop marketing strategies for existing sports
  • Develop marketing strategies for non-sports
  • Source and secure revenue streams
  • Execute marketing strategies and programs
  • Analyze and report performance
  • Generate and maintain a marketing calendar
  • Plan and schedule events
  • Create advertising strategies and plans
  • Provide weekly detailed reports to senior management
  • Optimize online marketing strategy
  • Develop and sustain relationships with sponsors
  • Develop creative partnerships for sponsorship
  • Understand the creative requirements of sponsorships
  • Develop and manage sponsorship agreements
  • Identify, evaluate, and close new business
  • Maintain and develop existing customer accounts
  • Understand the sales process
  • Handle other various marketing and promotional duties

Sports Marketing Manager Responsibilities:

  • Proficient knowledge of digital marketing and social media platforms
  • Bachelor’s degree in Marketing, Sports Management, or related field
  • 3+ years of experience creating and implementing marketing strategies
  • Experience working with national and global brands
  • Ability to work independently and collaboratively with other marketing team members
  • Ability to forecast

Requirements And Skills:

  • Develop and manage marketing plans, ensure brand consistency, and oversee all marketing collateral, events, and promotions
  • Prepare and administer performance budgets, monitor ad space, and negotiate rates
  • Keep up-to-date with social media trends and best practices
  • Build meaningful relationships with athletes, teams, and sponsors
  • Conduct qualitative and quantitative market research to determine key aspects affecting consumer buying decisions
  • Track, analyze, and report results

Company Name is an equal opportunity employer that is committed to building a diverse and inclusive team. We encourage applications from all people, regardless of race, religion, national origin, gender, sexual orientation, gender identity, gender expression, or age. We especially welcome veterans and individuals with disabilities to apply.

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