Vice President (VP) of Marketing Job Description

A Vice President of Marketing (VP) is a senior marketing executive responsible for the management and implementation of an organization's marketing plan.

The VP typically reports directly to the Chief Executive Officer (CEO) or the Board of Directors.

A Vice President of Marketing manages the development and implementation of the marketing plan for the company.

The marketing plan includes to create a marketing strategy, identify target markets, develop messages, create marketing and sales plans, and oversee the execution of marketing programs and activities.

A Vice President of Marketing is often referred to as the Chief Marketing Officer (CMO), Chief Sales Officer (CSO), or Chief Revenue Officer (CRO)

Updated on:     
September 15, 2022

Job Brief:

We're looking for a Vice President (VP) of Marketing to join our team and help us achieve our goals. As the VP of Marketing, you will be responsible for developing and executing marketing plans and campaigns, overseeing market research, and managing a team of marketing professionals. If you have a passion for marketing and are looking for an opportunity to lead a team and make a difference, then we want to hear from you!

Vice President (VP) of Marketing Duties:

  • Oversee and formulate marketing strategies, actions, and business plans
  • Understand and evaluate current marketplace trends
  • Develop and implement strategic plans for achieving company objectives
  • Plan, direct, and coordinate all phases of marketing operations
  • Direct staff in planning, organizing, and directing marketing activities
  • Develop and maintain marketing databases and libraries
  • Coordinate marketing plans with the sales department
  • Develop and maintain customer-focused marketing strategies
  • Develop marketing campaigns for new and existing products
  • Develop and maintain lead generation campaigns
  • Develop and maintain branding strategies
  • Develop and maintain social media marketing campaigns
  • Develop and maintain sales support materials
  • Develop and maintain customer surveys
  • Develop and maintain direct marketing campaigns
  • Direct the preparation, review, and revision of sales literature
  • Develop and manage sales reports
  • Plan, direct, and coordinate sales activities
  • Over

Vice President (VP) of Marketing Responsibilities:

  • Direct all marketing strategies and initiatives, including branding and messaging
  • Develop and implement a plan to grow revenue, market share, and brand awareness
  • Develop, manage, and report on marketing research
  • Develop and maintain market positioning, including market research and competitive analysis
  • Partner with cross-functional teams to gain and maintain brand equity
  • Develop and oversee product marketing
  • Oversee product development
  • Lead product testing and quality assurance

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Requirements And Skills:

  • Bachelor’s degree or foreign equivalent in marketing, advertising, communications, or related field
  • 5+ years experience in marketing or advertising
  • Strong ability to write and communicate clearly and persuasively
  • Experience developing brand strategy, positioning, and messaging
  • Strong knowledge of marketing

At Company Name, we are committed to diversity and inclusion in the workplace. We believe that building a team that is reflective of the communities we serve is essential to our success. We are proud to be an equal opportunity employer and welcome applications from people of all races, religions, national origins, genders, and ages, as well as veterans and individuals with disabilities.

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