Vice President (VP) of Product Marketing Job Description

The VP is one of the highest-ranking executives in a company.

The ideal Vice Presidents of Product Marketing have extensive knowledge of both their product and the industry.

They have an understanding of both the business and the technical needs of their clients.

The VP helps to steer company strategy and direction by assigning responsibilities, developing personnel, and directing the overall implementation of the product strategy.

This executive reports directly to the Chief Executive Officer (CEO).

Updated on:     
September 15, 2022

Job Brief:

We're looking for an experienced Vice President (VP) of Product Marketing to lead our product marketing team. The VP of Product Marketing will be responsible for developing and executing product marketing strategies that drive awareness, adoption, and growth of our products. The ideal candidate will have a proven track record in product marketing, and will be able to demonstrate success in developing and executing product marketing plans that have resulted in significant growth. If you are a strategic and creative thinker with a passion for marketing, and you have the experience and skills necessary to lead a product marketing team, we want to hear from you!

Vice President (VP) of Product Marketing Duties:

  • Develop and coordinate product marketing strategies
  • Implement strategic plans for the product
  • Work with various cross-functional departments to develop product plans
  • Provide direction to other marketing personnel in market segmentation, promotion, and product positioning
  • Experience in project management, product positioning, and marketing strategy
  • Bachelor’s degree in marketing, business administration, or related field
  • Proficiency in Microsoft Office applications
  • Knowledge of Internet, ecommerce, and database applications
  • Experience in high-level management
  • Broad knowledge of current marketing and distribution channels
  • Experience in and understanding of e-commerce
  • Excellent communication skills (both written and verbal)
  • Excellent leadership and interpersonal skills
  • Strong planning and organizational skills
  • Ability to work both independently and in a team environment
  • Excellent verbal and written communication skills
  • Candidate must be fluent in English

Vice President (VP) of Product Marketing Responsibilities:

  • Lead all product marketing activities including market research, product positioning, and product marketing communication
  • Identify product opportunities, market segments, and product configurations that can differentiate the company from competitors
  • Identify market segments and competitors to acquire new customers and sell to
  • Develop product strategies and plans with timelines and budgets, manage product marketing plans
  • Develop and effectively use P&L and P&L forecasts to determine product profit potentials
  • Develop product positioning and messaging, including positioning statements, tag lines, brochures, sales scripts, and presentations
  • Develop product pricing strategies, including price recommendation and justification, and negotiate prices
  • Develop a marketing plan for new products, including product launch, launch timeline, and sales forecast
  • Develop product pricing strategies, including price recommendation and justification, and negotiate prices

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Requirements And Skills:

  • Proven ability to develop, manage, and execute product marketing plans for highly-competitive products
  • Strong experience creating and managing go-to-market strategies and plans for new products and services
  • Proven experience in developing and executing product data strategies, including data usage and competitive intelligence
  • Expert level knowledge of

We at Company Name believe that diversity and inclusion are key to a successful business. We are committed to building a team that reflects this belief. We encourage applications from people of all backgrounds, religions, national origins, genders, and ages.

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