-Oversee all marketing, advertising, and communications efforts
-Develop and implement a marketing strategy, and lead all marketing activities from conception to completion
-Hire a marketing team, develop and implement performance expectations, and monitor work progress
-Oversee creation and execution of integrated, multi-channel campaigns
-Develop ongoing marketing strategies and programs to maintain market share and product positioning
-Develop and implement marketing budgets
-Conduct market research to identify target customer segments, product and market needs, and competitor activity, including competitor pricing
-Develop customer and market profiles
-Align marketing with sales goals and marketing strategies
-Maintain relationships with key media representatives, conduct media outreach, develop feature stories, and create press releases
-Conduct reviews and evaluations of marketing program performance, including ROI analyses, using metrics such as sales volume, market share, and profit
-Develop and implement processes