Website Content Manager Job Description

website content manager job description includes a detailed overview of the key requirements, duties, responsibilities, and skills for this role.

Last update : July 14, 2023

Website Content Manager Job Description

A content manager is a person who administers or maintains the content and layout of an organization’s website.

Job Brief:

We’re looking for a Website Content Manager who is passionate about writing and has a strong understanding of SEO best practices. The ideal candidate will have experience managing a website’s content and be able to work with a team of designers, developers, and marketing professionals to create high-quality content that drives traffic and conversions.

Website Content Manager Duties:

  • Assist with research, editing, and preparation of whitepapers, case studies, press releases, white papers, etc.
  • Maintain an active social media presence, including ensuring content is up to date and posting relevant links to news articles and company updates
  • Maintain and maintain the company website
  • Review, edit, and approve all content prior to posting on the company website
  • Provide technical support to sales staff in the estimation of building requirements
  • Assist in creating monthly reports from website statistics, including unique visitors, page views, average amount of time spent on the site per visitors, etc.
  • Develop a comprehensive content strategy
  • Develop content calendar for content creation
  • Manage content and website layout and design
  • Provide content support for all social media platforms

Website Content Manager Responsibilities:

  • Oversee all website content, including editing, editing, posting, and publishing website content
  • Communicate with company staff, customers, and prospects through regular communication platforms, including phone, email, and social media
  • Research and compile information on industry trends, competitors, and customers
  • Acquire grants, sponsorships, and donations
  • Conduct ongoing market research
  • Create content marketing strategies to meet marketing goals
  • Provide SEO input
  • Conduct competitive analyses of website content
  • Develop and oversee project schedules and budgets
  • Create, edit, and publish press releases and news stories
  • Develop and maintain social media strategies
  • Create and edit staff bios, press releases, and marketing materials
  • Announce and promote events
  • Develop and implement a content calendar
  • Create, edit, and maintain marketing materials
  • Maintain site graphics
  • Other

Requirements And Skills:

  • Bachelor’s degree in subject areas related to website management (i.e. communications, graphic design, etc.)
  • 2+ years of website maintenance, content creation, and optimization experience
  • Strong knowledge of general website and social media practices
  • Knowledge of SEO best practices
  • Knowledge of content management system

At Company Name, we’re proud to be an Equal Opportunity Employer. We believe that building a diverse and inclusive team is essential to our success. We encourage applications from people of all races, religions, national origins, genders, and ages, as well as veterans and individuals with disabilities.

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