Customer Intelligence Manager Job Description

customer intelligence manager job description includes a detailed overview of the key requirements, duties, responsibilities, and skills for this role.

Last update : July 14, 2023

Customer Intelligence Manager Job Description

A customer intelligence manager monitors and interprets customer data, and collects and organizes this information in order to use it to increase a company’s profitability.

Customer intelligence managers are typically involved in researching the buying habits of customers, as well as determining how those customers prefer to be communicated with.

They also gather information about customer demographics, such as age, gender, income, and location, and use this information to develop plans for targeting customers through advertisements, direct mail, email, or social media.

Customer intelligence managers are also tasked with developing systems that will monitor customer satisfaction levels, and measuring the success of marketing campaigns.

Job Brief:

We’re looking for an experienced Customer Intelligence Manager to lead our team in developing and implementing strategies that help us better understand our customers. The right candidate will have a deep understanding of customer data and analytics, and be able to use that knowledge to drive business decisions. If you have a passion for turning customer data into insights that drive business growth, we want to hear from you!

Customer Intelligence Manager Duties:

  • Research and monitor current industry trends and competitor activities
  • Develop and maintain the customer information database
  • Propose new marketing initiatives
  • Manage advertising and marketing budgets
  • Develop and manage promotional strategies
  • Develop and execute CRM programs
  • Maintain positive relationships with current and prospective vendors
  • Manage CRM database, such as customer and prospect information, accounts, and contacts
  • Develop and maintain regular reports on marketing activities and results

Customer Intelligence Manager Responsibilities:

  • Develop, implement, and maintain customer intelligence strategies to identify profitable, high-potential accounts, and garnish and retain customer base
  • Integrate data from multiple sources into a unified intelligence platform, and adjust database management to reflect changes, including adding new contacts and correcting inaccuracies
  • Identify, investigate, and document key account, market, and competitor information to build business profiles for existing and potential businesses; research and develop account specific marketing strategies
  • Support administrative and computing needs, including coordinating IT projects, events, and travel
  • Assist with the creation, deployment, and maintenance of incentive and loyalty programs

Requirements And Skills:

  • Bachelor’s or equivalent degree in marketing, business, statistics, or related field
  • 5+ years’ experience working with marketing and sales data
  • Work experience generating and utilizing predictive customer modeling and segmentation data
  • Strong project management skills and ability to manage multiple concurrent projects
  • Excellent communication skills

[Company Name] is proud to be an Equal Opportunity Employer. We believe that building a diverse and inclusive team is essential to our success. We encourage applications from people of all races, religions, national origins, genders, and ages, as well as veterans and individuals with disabilities.

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