Marketing Consultant Job Description

A marketing consultant is an individual or firm that provides advice, research, education, training, or other services pertaining to marketing.

A marketing consultant works with companies and organizations to develop, implement, and assess marketing strategies and plans.

A consultant may specialize in a small niche or in a specific industry.

A marketing consultant may also provide marketing analytics, such as market research and brand analysis.

Job Brief:

We’re looking for a Marketing Consultant to help us develop and execute a marketing strategy that will help us reach our goals. The right candidate will have experience in developing and executing marketing plans, be creative and have a results-oriented approach. If you have a passion for marketing and want to help us grow our business, we want to hear from you!

Marketing Consultant Duties:

• Develop, implement, and maintain media, advertising, and promotional campaigns
• Generate, create, and oversee content, copy, and communication
• Withdraw from relationships, review information, and resolve issues with customers, vendors, and partners to promote quality and customer satisfaction
• Maintain corporate image and identity through consistent application of brand identity

Marketing Consultant Responsibilities:

• Develop marketing and promotional strategies to increase consumer brand awareness, including advertising, events, promotions, materials development, and market research
• Implement strategies and tactics to generate incremental sales, including market penetration, new product introduction, and existing product development
• Develop and oversee advertising, sales letters, promotions, sales meetings, events, and trade shows
• Write and propose copy for product literature, advertising, websites, and other marketing materials
• Maintain and update product catalogs, brochures, and fact sheets
• Conduct market research and data analysis
• Promote the brand image
• Ensure compliance with advertising regulations
• Perform administrative duties, such as preparing reports, memos, correspondence, and budgets
• Perform other duties as assigned

Requirements And Skills:

• Bachelor’s degree or equivalent in relevant field
• 3+ years of marketing experience within the HVAC industry.
• Experience with profit and loss analysis
• Strong organizational skills
• Excellent written and verbal communication and presentation skills
• Excellent time-management and prioritization skills

Our company is proud to be an equal opportunity employer. We believe that diversity and inclusion are essential to building a strong team. We encourage applications from people of all races, religions, national origins, genders, and ages, as well as veterans and individuals with disabilities.