Marketing Consultant Job Description

marketing consultant job description includes a detailed overview of the key requirements, duties, responsibilities, and skills for this role.

Last update : July 14, 2023

Marketing Consultant Job Description

A marketing consultant is an individual or firm that provides advice, research, education, training, or other services pertaining to marketing.

A marketing consultant works with companies and organizations to develop, implement, and assess marketing strategies and plans.

A consultant may specialize in a small niche or in a specific industry.

A marketing consultant may also provide marketing analytics, such as market research and brand analysis.

Job Brief:

We’re looking for a Marketing Consultant to help us develop and execute a marketing strategy that will help us reach our goals. The right candidate will have experience in developing and executing marketing plans, be creative and have a results-oriented approach. If you have a passion for marketing and want to help us grow our business, we want to hear from you!

Marketing Consultant Duties:

  • Develop, implement, and maintain media, advertising, and promotional campaigns
  • Generate, create, and oversee content, copy, and communication
  • Withdraw from relationships, review information, and resolve issues with customers, vendors, and partners to promote quality and customer satisfaction
  • Maintain corporate image and identity through consistent application of brand identity

Marketing Consultant Responsibilities:

  • Develop marketing and promotional strategies to increase consumer brand awareness, including advertising, events, promotions, materials development, and market research
  • Implement strategies and tactics to generate incremental sales, including market penetration, new product introduction, and existing product development
  • Develop and oversee advertising, sales letters, promotions, sales meetings, events, and trade shows
  • Write and propose copy for product literature, advertising, websites, and other marketing materials
  • Maintain and update product catalogs, brochures, and fact sheets
  • Conduct market research and data analysis
  • Promote the brand image
  • Ensure compliance with advertising regulations
  • Perform administrative duties, such as preparing reports, memos, correspondence, and budgets
  • Perform other duties as assigned

Requirements And Skills:

  • Bachelor’s degree or equivalent in relevant field
  • 3+ years of marketing experience within the HVAC industry.
  • Experience with profit and loss analysis
  • Strong organizational skills
  • Excellent written and verbal communication and presentation skills
  • Excellent time-management and prioritization skills

Our company is proud to be an equal opportunity employer. We believe that diversity and inclusion are essential to building a strong team. We encourage applications from people of all races, religions, national origins, genders, and ages, as well as veterans and individuals with disabilities.

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