Marketing Operations Manager Job Description

marketing operations manager job description includes a detailed overview of the key requirements, duties, responsibilities, and skills for this role.

Last update : July 14, 2023

Marketing Operations Manager Job Description

Marketing operations manager (MOM) is a marketing role that delivers consistent customer experience across channels.

Modern marketing requires automation, analytics, and integration to succeed.

The MOM plays an essential role in the alignment and optimization of all marketing tactics to support business growth.

In addition to having the responsibilities of a traditional marketing manager, the MOM usually works closely with clients, vendors, and senior management, and is often responsible for the efficient execution of complex marketing campaigns.

Most MOMs possess an extensive knowledge of marketing technology (e.


, marketing automation, marketing automation platforms, lead management, social media management), and use those technologies.

Job Brief

We’re looking for a Marketing Operations Manager to join our team and help us develop and execute our marketing plans. The ideal candidate will have a strong background in marketing, with experience in both online and offline marketing channels. They will be a strategic thinker, with the ability to see the big picture and develop creative solutions to achieve our goals. They will also be a strong project manager, with the ability to keep track of multiple projects and deadlines. If you have a passion for marketing and are looking for an exciting and challenging role, we want to hear from you!

Marketing Operations Manager Duties

  • Build and maintain marketing systems and processes.
  • Coordinate, execute, and report on measurable marketing goals and objectives.
  • Develop SEO, PPC, and other marketing initiatives.
  • Develop and execute strategic marketing initiatives.
  • Provide actionable and measurable marketing recommendations.
  • Promote and marketing the organization’s brand.
  • Develop marketing strategies and plans.
  • Propose new marketing strategies.
  • Coordinate market research.
  • Create and execute a comprehensive marketing plan.
  • Coordinate market research and analysis.
  • Engage in ongoing market research.
  • Manage marketing staff, including hiring, training, and evaluation.
  • Consult with other departments on marketing strategies.
  • Develop marketing proposals, presentations, reports, and strategies.
  • Promote a culture of marketing excellence.
  • Oversee general marketing and PR functions.
  • Coordinate and oversee all areas of marketing.
  • Review marketing expenses and company policies.
  • Develop company marketing.

Marketing Operations Manager Responsibilities

  • Lead, organize, and motivate a team to achieve specific objectives and financial targets, including developing and launching new product lines, services, and partnerships.
  • Manage all day-to-day marketing activities, including web design and project production.
  • Implement marketing strategies, including marketing campaigns, ad buys, and promotions.
  • Lead efforts to establish new business strategies, new product features, and new partnerships to increase market share.
  • Develop brand identity and positioning and market products and services to businesses and consumers.
  • Manage social media content and channel development, including managing content promotion and communication with followers.
  • Develop and manage online advertising campaigns.
  • Manage lead generation campaigns.
  • Conduct market research and analyze results to determine appropriate marketing strategies.
  • Contribute to team meetings, presentations, and projects as needed.

Requirements and skills

  • Bachelor’s degree in marketing, business administration, or related field2+ years experience in marketing, sales or advertising.
  • Strong working knowledge of the industry, and ability to interpret consumer tastes.
  • Strong written/verbal communication skills.
  • Excellent time management and organizational skills with the ability to work independently.

We at [Company Name] believe that diversity is key to success. We are committed to building a team that is inclusive of people of all races, religions, national origins, genders,   and ages. We encourage applications from everyone, including veterans and individuals with different backgrounds and perspectives.

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