Media Buyer Job Description

media buyer job description includes a detailed overview of the key requirements, duties, responsibilities, and skills for this role.

Last update : July 14, 2023

Media Buyer Job Description

A media buyer is a person or company who is responsible for buying advertising space on a specific medium.

This can include newspaper, radio, and television.

The media buyer chooses which advertising space to buy based on the demographic of the target audience.

The demographic is a profile of particular information about a specific group of people, such as age, sex, occupation, income, or level of education.

The role of a media buyer can be broken down into two main parts.

First, the media buyer needs to find an advertising agency that can present them with advertising space on multiple mediums.

Then the media buyer negotiates the advertising rates with the advertising agency.

Job Brief:

We’re looking for a Media Buyer who will be responsible for planning and executing marketing campaigns. The Media Buyer will work with clients and agencies to negotiate and secure advertising space. They will also be responsible for media planning and buying, as well as for maintaining relationships with advertising vendors.

Media Buyer Duties:

  • Analyze market trends and industry developments to determine acquisition and pricing for media
  • Prepare and execute media plans
  • Manage campaign budgets
  • Identify performance measures to monitor campaign effectiveness
  • Develop relationships with media vendors

Media Buyer Responsibilities:

  • Research and analyze media markets to develop media plans to maximize reach and effectiveness, and negotiate with media sellers on pricing and placement
  • Responsible for budget management, tracking, and reporting
  • Develop and update media plan to optimize media spend
  • Manage relationships with media vendors, negotiating discounts, service levels, and contract terms
  • Maintain accurate media lists and tracking files
  • Assist with media monitoring, including updating and reviewing daily, weekly, and monthly reports
  • Plan and execute media buys based on campaign goals and timelines

Requirements And Skills:

  • Bachelor’s degree in advertising, marketing, or a related field
  • 2+ years’ proven experience planning, buying, negotiating, and managing media
  • Knowledge of media/advertising strategies and tactics
  • Strong analytical and problem-solving skills
  • Knowledge of digital media trends and platforms

[Company Name] is proud to be an Equal Opportunity Employer. We’re committed to creating a diverse and inclusive team. We welcome applications from people of all races, religions, national origins, genders, and ages, as well as veterans and individuals.”

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