SEO Specialist Job Description

seo specialist job description includes a detailed overview of the key requirements, duties, responsibilities, and skills for this role.

Last update : July 14, 2023

SEO Specialist Job Description

An SEO specialist is someone that focuses solely on the process of creating and optimizing websites and webpages for search engines.

They analyze keywords, content, backlinks, notification signals, and the campaign website itself in order to develop the best strategy for getting the maximum visibility on search engines.

SEO specialists also track and monitor that all elements of their website are ranking positively for their customers, as well as troubleshoot any problems along the way.

Job Brief:

We’re looking for an experienced SEO Specialist to join our team and help us achieve our goals. The ideal candidate will have a deep knowledge of all things SEO, including keyword research, on-page optimization, link building, and more. They will also be able to effectively communicate their ideas and strategies to our team. If you are a passionate and driven individual with a strong desire to succeed, we want to hear from you!

SEO Specialist Duties:

  • Optimize website pages for search engines
  • Manage and develop inbound link-building
  • Conduct keyword research and incorporate relevant keywords
  • Develop content
  • Identify keyword opportunities, and implement them into content
  • Ensure current content is optimized
  • Monitor search engine rankings
  • Perform competitive research
  • Track website traffic
  • Create reports

SEO Specialist Responsibilities:

  • Create and execute SEO strategy, including keyword research, content development, link acquisition, and competitor analysis; implement on-page SEO tactics to achieve search visibility goals
  • Identify and capitalize on SEO opportunities, including on-site optimization, link acquisition, and on-page content development
  • Develop and manage relationships with SEO and content marketing vendors and agencies
  • Monitor SEO metrics, develop reports, and perform keyword research; identify and implement SEO opportunities
  • Convert SEO leads into customers by developing landing pages and coordinating design, copy, and A/B testing
  • Track SEO conversions with web analytics

Requirements And Skills:

  • Bachelor’s degree in marketing, communications, or related field
  • 3+ years experience in writing, editing, and designing web content
  • Excellent knowledge of SEO best practices
  • Excellent understanding of social media best practices
  • Experience with WordPress a plus

At [Company Name], we believe that a diverse and inclusive team is essential to our success. We are committed to building a team that reflects a wide range of backgrounds, experiences, and perspectives. We encourage applications from people of all races, religions, national origins, genders, and ages, as well as veterans and individuals with disabilities.

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