Social Media Manager Job Description

social media manager job description includes a detailed overview of the key requirements, duties, responsibilities, and skills for this role.

Last update : July 14, 2023

Social Media Manager Job Description

A social media manager is a person who’s responsible for the company’s social media presence and engagement. They manage a company’s Twitter account, Facebook page, LinkedIn account, and other social media accounts.

Social media manager job description template includes a detailed overview of the key requirements, duties, responsibilities, and skills for this role. It’s optimized for posting on online job boards or careers pages and easy to customize this template for your company.

Job Brief:

We’re looking for a Social Media Manager to help us connect with our customers and followers online. As our Social Media Manager, you will be responsible for creating and sharing content that is interesting and engaging, while also monitoring feedback and responding to questions or concerns in a timely manner. If you are a creative thinker with strong writing and communication skills, then we want you to join our team!

Social Media Manager Duties:

  • Develop social media channels to attract new customers
  • Develop and maintain strategy for new and existing social media channels
  • Conduct market research in assigned areas
  • Implement marketing strategies for customer generation
  • Develop, implement, and maintain social media strategies
  • Maintain profiles and networks in assigned areas
  • Monitor and report social media metrics, including posts, comments, and reactions
  • Analyze data and trends to management
  • Respond to customer inquiries and complaints
  • Other duties as assigned

Social Media Manager Responsibilities:

  • Develop and manage the company’s online community, including Facebook, Instagram, Twitter, LinkedIn, and Pinterest
  • Handle all social media content, including text, images, and videos
  • Create and manage advertising campaigns
  • Conduct market research, identify and analyze the strengths and weaknesses of the company’s competitors, and devise and execute strategies to increase brand awareness and revenue
  • Develop and maintain positive relationships with key influencers on social media
  • Create, publish, and distribute company content

Requirements And Skills:

  • Bachelor’s degree in public relations, journalism, or related field
  • 3+ years of experience managing online social media
  • Experience managing multiple social media accounts at once
  • Knowledge of social media best practices, including website analytics, content development, and engagement
  • Excellent verbal and written communication skills

Company Name is proud to be an Equal Opportunity Employer. We believe that diversity and inclusion are key to building a strong, successful team. We encourage applications from people of all races, religions, national origins, genders, and ages, as well as veterans and individuals with disabilities.

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