Company’s core value

Last update : July 12, 2023

what is the company’s core value?

A company’s core value is a defining set of principles that a company puts into practice. Core values are the company’s definition of success. Core values guide employees in making decisions and behaving toward customers.

A values statement communicates a company’s values and personality. Core values can be about a company’s attitude toward business, its relationships with customers, its employees, the community and its atmosphere, and more.


There is a difference between core values and mission statements. Core values are the company’s values, while statements define the company’s mission and vision.

How Do You Define Core Values?

The first thing to do is differentiate a value from a goal. While goals change over time, due to competition or changes in the market, company values should only change when an organization decides to reevaluate them.

Why Do Company Values Matter?

Company values matter because they serve as an authentic reflection of your company culture. They also define the terms of how your employees work with one another, how they work against the competition, and even how they work with or serve your clients or customers. They matter because they affect almost every working relationship.

Organizations that have a strong sense of purpose and core values are more successful than those who don’t. Core values provide a compass for organizational decision-making and help create a culture of trust, respect, and commitment.

When everyone in an organization is clear about the core values, it becomes easier to make decisions that align with those values. This can help create a more cohesive and productive work environment. Additionally, research has shown that companies with strong core values are more successful financially.

There are many reasons why having core values is necessary for organizations. They provide guidance, foster trust, and commitment, and can lead to financial success. If your organization doesn’t have clearly defined core values, now is the time to create them.

5 Ways to Create Core Values for a Successful Company

As a business owner, there’s no golden rule when it comes to creating a list of core values for your company. Examples of company core values can be anything, from skillfulness and decisiveness to social justice and environmental sustainability. Here are some tactics and methods that can help you develop a set of values:

1. Brainstorm with team members: Gather a trusted team of employees and brainstorm a list of company values. If you’re the boss or co-founder, make sure you demonstrate self-control by remaining open-minded and encouraging the rest of your team to speak with candor. Treat everyone in the room as one team, and narrow down your core values list to a few consensus areas, such as “dependability” or “resourcefulness.” 

2. Let your mission naturally define your values: Sometimes, your core values can emerge as a natural extension of your company’s overall mission. 

3. Ask yourself the important questions: Asking yourself fundamental questions about your company can help clarify your core values. One of these questions might be: “What behaviors or actions would the company value over profit?” Maybe your values are hard work, open-mindedness, and an entrepreneurial spirit. Maybe you emphasize a desire to drive change by shaking up the status quo. Or maybe your priorities are a healthy work-life balance and high standards of well-being for employees.

4. Be specific: In a perfect world, a company’s core values are clearly defined to the point where all decision-making is done through the lens of those values, even down to the hiring process. Your core values should act as the framework through which you hire entry-level employees and handle human resources, and they should be specific enough to attract the people you want.

5. Look to your customers: Most customers value qualities beyond good work and superior products they are looking for a factor to separate your company from all the others. 

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