Advertising Manager Job Description

advertising manager job description includes a detailed overview of the key requirements, duties, responsibilities, and skills for this role.

Last update : July 14, 2023

Advertising Manager Job Description

An advertising manager is the person who oversees the advertising efforts of a company or organization.

The advertising manager is responsible for hiring the advertising agency, and for developing the advertising strategy for the company or organization.

The advertising manager manages the advertising budget of the firm and is responsible for making the advertising budget decisions.

The advertising manager is also responsible for the advertisement creative, which includes logos, slogans, and graphics.

The advertising manager works closely with the advertising agency to develop the overall advertising strategy.

The advertising manager is often responsible for the development of the advertisement, including the writing and the photography.

Job Brief:

We’re looking for an experienced Advertising Manager to join our team and help us grow our business. The right candidate will have a strong background in marketing and advertising, and will be able to think creatively to come up with new and innovative ways to promote our products and services. If you have a passion for marketing and are looking for an exciting new challenge, then we want to hear from you!

Advertising Manager Duties:

  • Develop, oversee, and manage all advertising strategies for organization, ensuring all content is consistent with brand standards and goals
  • Create new advertising campaigns and oversee current campaigns
  • Generate buzz around organization by attending industry events, speaking at conventions, and writing articles
  • Enhance organization’s reputation by integrating advertising into public relations
  • Develop and maintain relationships with other organizations
  • Use social media tools, such as Facebook, Twitter, and blogs, to promote organization’s brand
  • Manage online advertising tools and services

Advertising Manager Responsibilities:

  • Manage advertising campaigns, including website, social media, and search campaigns
  • Plan, manage, and coordinate paid advertising campaigns
  • Monitor campaigns performance, including measuring click through rates, conversion rates, and cost per lead
  • Analyze analytics data to optimize campaign performance
  • Build and maintain relationships with relevant Google, Facebook, and other digital ad platforms
  • Create and optimize landing pages, and optimize email marketing campaigns
  • Develop, implement, and evaluate SEO strategies
  • Develop, track, and report monthly and quarterly content calendars
  • Research and plan social media strategies
  • Maintain and optimize website content
  • Maintain and support online reputation

Requirements And Skills:

  • Proven 5+ years in advertising, marketing, sales or account management
  • Excellent written and verbal communication and presentation skills
  • Strong strategic planning skills
  • Proven ability to develop and manage media plans and budgets
  • Strong knowledge of advertising practices and technology

We at [Company Name] believe that diversity is key to a successful team. We therefore encourage applications from people of all races, religions, national origins, genders, and ages, as well as veterans and individuals.

Share this article :