Digital Marketing Executive Job Description

digital marketing executive job description includes a detailed overview of the key requirements, duties, responsibilities, and skills for this role.

Last update : July 14, 2023

Digital Marketing Executive Job Description

A Digital Marketing Executive is a manager whose primary function is to plan and execute digital marketing campaigns.

Responsibilities include:• Developing strategies, planning, and tactics for digital marketing programs• Assisting in developing annual and long-range plans for the marketing program• Designing campaigns that encompass all digital marketing channels• Monitoring and measuring the success of campaigns against established goals, metrics, and budget• Creating reports and analysis of marketing campaigns, including ROI

Job Brief:

We’re looking for a Digital Marketing Executive to join our team and help us grow our online presence. As our Digital Marketing Executive, you will be responsible for developing and executing our digital marketing strategy. You will need to be creative, analytical, and have a passion for all things digital marketing. If you’re looking for an opportunity to grow your career in digital marketing, then this is the role for you!

Digital Marketing Executive Duties:

  • Assist in development and implementation of social media strategies, content creation, design and graphic work, advertising, and public relations
  • Develop and oversee website and marketing initiatives
  • Coordinate all online activities, such as blogs, forums, and articles
  • Create and manage social media channels, including Facebook, Twitter, LinkedIn, YouTube, and Google+
  • Write and distribute press releases
  • Research and identify new business opportunities
  • Meet with clients to strategize on best content possible and in developing their digital presence
  • Maintain brand consistency in all content
  • Provide analytical feedback, reporting, and quantitative analysis

Digital Marketing Executive Responsibilities:

  • Develop and execute a comprehensive digital marketing strategy for lead generation and customer acquisition
  • Develop and implement SEO and SEM strategies
  • Drive organic search traffic, and monitor performance
  • Optimize content to achieve higher search rankings
  • Optimize paid search campaigns
  • Develop compelling content to drive thought leadership and advocacy
  • Develop and execute integrated content marketing campaigns including newsletters, eBooks, video, case studies, infographics, landing pages, and SEO-optimized websites
  • Partner with sales, PR, and product teams to develop and measure content
  • Work closely with the sales team to build brand awareness and generate leads
  • Execute email marketing campaigns
  • Audit and revise current communications and marketing assets
  • Assist with training, coaching, and professional development of team members
  • Track marketing goals and results
  • Measure and report on results
  • Deliver actionable recommendations to improve marketing ROI

Requirements And Skills:

  • Bachelor’s degree or equivalent combination of education and experience
  • 6+ years of experience developing, executing, and managing digital marketing programs
  • Excellent analytical and strategic thinking skills; must be able to quickly identify, assess, and solve problems
  • Strong written and verbal communication, presentation, and interpersonal skills
  • Expert

At Company Name, we are an equal opportunity employer who is committed to building a diverse and inclusive team. We encourage applications from people of all races, religions, national origins, genders, and ages, as well as veterans and individuals.

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