Digital Marketing Consultant Job Description

digital marketing consultant job description includes a detailed overview of the key requirements, duties, responsibilities, and skills for this role.

Last update : July 14, 2023

Digital Marketing Consultant Job Description

A digital marketing consultant is someone who specializes in helping businesses and individuals improve their online presence through digital marketing.

A digital marketing consultant, or digital marketer, will use the internet as well as social media, email marketing, and search engine optimization to help companies improve their brand reputation, increase website traffic, and generate leads and sales.

Each consultant has his or her own area of expertise.

Some digital marketing consultants focus on SEO, pay per click advertising, or social media marketing; others focus on web design, conversion rate optimization, or content development.

Some digital marketing consultants work as freelancers; others are employed at digital marketing agencies.

Digital marketing consultants typically work with businesses of all sizes, and can find work at consulting firms

Job Brief:

We’re looking for a Digital Marketing Consultant to join our team and help us grow our online presence. As a Consultant, you will be responsible for developing and executing digital marketing campaigns, as well as providing expert advice and guidance to our team. If you have a passion for digital marketing and are excited about helping us achieve our goals, then we want to hear from you!

Digital Marketing Consultant Duties:

  • Develop and implement strategies for marketing with digital channels, including: (1) Websites and Social Media
  • (2) SEO/SEM
  • (3) Email Marketing
  • (4) Online Advertising
  • (5) Paid Advertising
  • (6) Online video
  • Perform keyword research and website audits
  • Track and report on marketing performance
  • Develop and execute integrated marketing campaigns
  • Develop, manage, and optimize online ad campaigns
  • Develop and manage social media and email marketing campaigns
  • Create and manage web sites
  • Develop and manage online brand strategies
  • Grow and maintain relationships with advertising, social media, media, and PR agencies
  • Collaborate with other departments and cross-functional teams
  • Engage in social media and community building activities
  • Develop and implement SEO/SEM strategies
  • Identify and prioritize new opportunities

Digital Marketing Consultant Responsibilities:

  • Perform digital marketing activities including creating and executing PPC and SEO strategies, managing social media, and copywriting
  • Analyze customer behavior, needs, and pain points to provide ongoing insight and recommendations
  • Develop and execute web-based marketing campaigns
  • Creatively develop and execute campaign marketing strategies and programs
  • Develop content, social media, and PR strategies, and regularly coordinate with marketing teams
  • Develop and oversee SEO, SEM, and other campaigns

Requirements And Skills:

  • Bachelor’s degree in marketing, communications, or a related field
  • 5+ years of digital marketing experience
  • Expert knowledge of all digital marketing channels (specifically paid search, display, and social media)
  • Advanced knowledge of website design and development
  • Strong written and verbal communication and presentation skills

At Company Name, we are an equal opportunity employer committed to building a diverse and inclusive team. We encourage applications from people of all races, religions, national origins, genders, and ages, as well as veterans and individuals.

Share this article :