Conversion Optimization Specialist Job Description

conversion optimization specialist job description includes a detailed overview of the key requirements, duties, responsibilities, and skills for this role.

Last update : July 14, 2023

Conversion Optimization Specialist Job Description

A conversion optimization specialist is someone who performs conversion optimization in a business.

A conversion optimization specialist is someone who helps a business improve its website.

These specialists will analyze the site’s content, design, navigation, and calls to action to determine the steps that are most likely to increase conversions.

A conversion optimization specialist will typically help a business identify what changes might work best for the business and its customers.

They will then recommend and implement the changes and test them to determine what changes have the greatest impact on the business.

A conversion optimization specialist is also responsible for tracking conversions and conversion rates.

Once the initial changes are implemented, the specialist

Job Brief:

We’re looking for a Conversion Optimization Specialist to help us improve our website’s conversion rate. This person will be responsible for testing different website designs and layouts to see which ones are most effective at converting visitors into customers. They will also be responsible for conducting user research to understand how our visitors interact with our site and what their needs are. If you have experience with conversion optimization and are interested in helping us improve our website, please apply today!

Conversion Optimization Specialist Duties:

  • Develop and execute conversion optimization strategies for new and existing websites, to include A/B testing, multivariate testing, and SEO
  • Analyze and optimize conversion rates based on customer behavior
  • Maintain detailed records of test results and work processes
  • Report to management on conversion optimization results, identifying areas for improvement
  • Provide ongoing web optimization recommendations and suggestions for ongoing testing
  • Work closely with developers, designers, and other members of the marketing team

Conversion Optimization Specialist Responsibilities:

  • Optimize eCommerce web properties to drive conversion rate improvement (CVR) and revenue via A/B testing, including conducting tests, managing test results, and interpreting results
  • Optimize landing pages and content to ensure relevancy and intent
  • Identify opportunities for landing page content, design, and merchandising to increase CVR
  • Identify and test alternative site layouts that provide improved user experience while reducing abandonment
  • Optimize site usability through proper use of analytics data
  • Manage A/B testing efforts, including planning test executions, analyzing results, and communicating results to stakeholders
  • Define and communicate conversion goals and KPIs to stakeholders
  • Identify and influence cross-team initiatives that support conversion optimization projects
  • Utilize and analyze reporting tools to provide actionable insight and recommendations to stakeholders
  • Utilize data to inform testing and advertising decisions
  • Develop and maintain conversion optimization performance metrics
  • Utilize a solid

Requirements And Skills:

  • Bachelor’s degree in marketing, advertising, or a related field
  • 2+ years experience in a conversion optimization role
  • Strong understanding of conversion optimization tactics and strategies, and experience with, or exposure to, Google Analytics and A/B testing software
  • Excellent analytical and problem-solving skills
  • Proven

At Company Name, we are an equal opportunity employer and are committed to building a diverse and inclusive team. We encourage applications from all people of all races, religions, national origins, genders, and ages, as well as veterans and individuals with disabilities.

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