Email Marketing Specialist Job Description

email marketing specialist job description includes a detailed overview of the key requirements, duties, responsibilities, and skills for this role.

Last update : July 14, 2023

Email Marketing Specialist Job Description

An Email Marketing Specialist is a person who is proficient in email marketing and knows how to design effective emails for your audience.

Email marketing specialists create high quality, professional-looking emails that are easy to read and navigate.

They create content that is engaging and interesting for your audience.

They use relevant subject lines that entice readers to click through to the email.

They write content that keeps readers interested and engaged with the email.

Email marketing specialists also know how to design emails that are easy to understand, use, and navigate.

They know how to design emails that incorporate design elements that grab the attention of the audience without distracting from the content of the email.

Email marketing

Job Brief:

We’re looking for an Email Marketing Specialist to join our team and help us grow our business. The ideal candidate will have experience in email marketing, and be able to create and execute campaigns that will engage and convert our customers. If you’re a creative thinker with a passion for marketing, we want to hear from you!

Email Marketing Specialist Duties:

  • The Email Marketing Specialist will be responsible for creation, management, and optimization of email marketing campaigns by driving acquisition, retention, and engagement.
  • The Email Marketing Specialist will work closely with the Marketing team to execute timely and relevant email campaigns that align with the overall marketing initiatives.
  • The Email Marketing Specialist will partner with the Planning team to create email calendars, manage segmentation, and report results.
  • The Email Marketing Specialist will work with the Design team to create visually compelling emails, manage HTML templates, and test emails across a variety of devices.
  • In addition to email creation, the Email Marketing Specialist will also work closely with the optimization team to develop email optimization strategies and testing programs.
  • The Email Marketing Specialist will also work closely with the Social team to create and execute social and email-based lead nurture programs.
  • The Email Marketing Specialist will work closely with the Creative team to create email workflows, manage image sourcing, and provide copywriting

Email Marketing Specialist Responsibilities:

  • Write compelling copy for emails promoting brand awareness, lead generation, product features, and special offers
  • Generate reports and analyze email performance
  • Manage A/B tests, page-level analytics, and multivariate testing
  • Provide customer support
  • Work closely with the content team to create content which will attract new customers and retain existing customers
  • Schedule and optimize email campaigns
  • Research and understand user behaviors to optimize email content
  • Approve design templates and color palettes
  • Design email templates
  • Work closely with product team to create email content which aligns with business requirements
  • Coordinate with product teams to understand business requirements
  • Perform keyword research
  • Research and understand audience interests
  • Create email reports and analysis
  • Perform A/B testing
  • Create new landing pages and landing pages which drive conversions
  • Manage paid search campaigns and Google Adwords
  • Develop email communications calendar
  • Communicate

Requirements And Skills:

  • Bachelor’s degree in marketing or a related field
  • 2+ years’ proven experience in email marketing, including email design and creation
  • Excellent understanding of email marketing strategies
  • Excellent writing, communication, presentation, and interpersonal skills
  • Knowledge of proofreading and editing techniques

We at Company Name believe that diversity is key to success. We are committed to building a team that is inclusive of people of all races, religions, national origins, genders, and ages. We encourage applications from everyone, including veterans and individuals with different backgrounds and perspectives.

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