Social Media Copywriter Job Description

social media copywriter job description includes a detailed overview of the key requirements, duties, responsibilities, and skills for this role.

Last update : July 14, 2023

Social Media Copywriter Job Description

A social media copywriter is someone who writes the content for websites, blog posts, and social media posts.

The goal of a social media copywriter is to reach the maximum number of people with his or her content, and to accomplish this, a social media copywriter must write compelling copy that tells a story.

Social media copywriters must be able to write in a conversational tone so that readers will want to read the copy repeatedly.

They also need to write in a voice that is relatable so that readers will feel as if they are reading a personal letter from someone they know.

Job Brief:

We’re looking for a Social Media Copywriter who can help us create compelling content that will resonate with our audience. The ideal candidate will have a strong understanding of the different social media platforms and how to use them to create engaging content.

Social Media Copywriter Duties:

  • Recruit, manage, and coordinate a team of writers
  • Research, develop, and write social media copy and content
  • Develop and manage social media calendar and content calendar
  • Assist in development of social media content calendar
  • Develop and implement social media promotions
  • Write and proofread social media copy and content
  • Develop and maintain a good understanding of social media trends
  • Post, tweet, and like on social media
  • Review and respond to comments

Social Media Copywriter Responsibilities:

  • Create engaging and original content for company social media profiles, including but not limited to Facebook, Instagram, Twitter, and LinkedIn, and publish posts on daily, weekly, and monthly basis
  • Track metrics and analyze performance data to improve content performance
  • Create new graphics and copy for social media platforms and company blogs
  • Work closely with PR team to develop social media outreach strategy
  • Apply sound SEO and social media marketing tactics to increase reach, drive traffic, and improve brand awareness

Requirements And Skills:

  • Bachelor’s degree in journalism, English, public relations, or related field
  • 2+ years’ experience writing copy for social media and/or blogs
  • Knowledge of social media best practice
  • Solid understanding of SEO best practices
  • Experience developing social media calendars
  • Strong verbal and written communication skills

[Company Name] is proud to be an Equal Opportunity Employer. We believe that building a diverse and inclusive team is essential to our success. We welcome applications from people of all races, religions, national origins, genders, and ages, as well as veterans and individuals with disabilities.

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