Social Media Assistant Job Description

social media assistant job description includes a detailed overview of the key requirements, duties, responsibilities, and skills for this role.

Last update : July 14, 2023

Social Media Assistant Job Description

A social media assistant is used for managing social media accounts.

This person will normally report to a social media manager.

The assistant will research copy ideas, create posts and schedule, as well as track the performance of the posts.

They will also monitor and respond to comments and posts.

This person may also be responsible for writing social media posts, as well as drafting press materials for the company.

Job Brief:

We’re looking for a Social Media Assistant to help us grow our online presence and engage with our fans. As our Social Media Assistant, you will be responsible for creating and curating content, managing our social media accounts, and engaging with our fans and followers. If you’re passionate about social media and have a knack for creating engaging content, we want to hear from you!

Social Media Assistant Duties:

  • Effectively utilize social media in marketing strategies
  • Create, update, and manage social media accounts, including Facebook, Twitter, Instagram, and LinkedIn
  • Develop and implement company-branded social media content
  • Produce regular company updates, articles, and blogs
  • Utilize social media to promote company image and increase brand awareness
  • Create after-hours social media posts to increase engagement with existing customers
  • Create a social media presence for the company’s brand
  • Engage with target audiences on social media, including creating marketing campaigns to reach specific demographics
  • Improve company’s social media presence using knowledge and understanding of social media best practices
  • Assist define social media guidelines and post requirements and guidelines
  • Maintain daily content calendar for all company social media accounts
  • Perform research and provide reports on social media analytics
  • Develop live videos, podcasts, and webinars
  • Conduct market research in order to optimize social media engagement

Social Media Assistant Responsibilities:

  • Implement, manage, and optimize social media channels
  • Work directly with decision-makers within an organization to manage, schedule, and schedule post content, including paid advertising
  • Research and evaluate platforms, tools, and content to post for maximum impact and engagement
  • Create content including images, videos, and text, for a variety of mediums
  • Perform basic SEO work to increase search traffic
  • Monitor and analyze social media metrics associated with ongoing campaigns and ad hoc updates

Requirements And Skills:

  • Bachelor’s degree in a related field
  • 3+ years’ proven experience in a social media management position
  • Knowledge of WordPress, Twitter, Facebook, LinkedIn, and other social media platforms
  • Ability to create compelling online content that engages audiences
  • Experience running social media marketing campaigns

We believe that diversity is what makes our company strong. We’re committed to building a team that is inclusive of people of all races, religions, national origins, genders, gender expressions, and ages. We encourage applications from everyone, including veterans and individuals with different backgrounds and perspectives.

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