Digital Director Job Description

A digital director is a seasoned marketer who specializes in digital media, and is tasked with overseeing digital strategy.

A digital director is able to align traditional marketing with digital media, and is constantly thinking of innovative ways to do so.

In an online world that is constantly changing, a digital director must be able to adapt to new marketing strategies and trends.

They are continuously researching and testing strategies to stay ahead of the curve.

Job Brief:

We’re looking for a Digital Director to lead our team in developing and executing digital marketing campaigns. The ideal candidate will have experience leading a team of digital marketers, as well as a strong understanding of the latest digital marketing trends and best practices. If you’re a strategic thinker with a passion for all things digital, we want to hear from you!

Digital Director Duties:

• Develop and manage digital online marketing strategy, including developing and managing online marketing channels such as websites, social media, and search engine marketing
• Manage a team of graphic designers, copywriters, and web developers
• Maintain, develop, and revise the website, ensuring it is current and up to date
• Maintain and adhere to brand standards and guidelines
• Promote, manage, and oversee client and prospect databases
• Promote brand awareness through social networks
• Develop and manage email campaigns
• Promote website analytics
• Research and analyze competitors’ websites and marketing strategies to learn best practices for the digital marketing environment
• Develop and manage multiple marketing campaigns simultaneously
• Develop and maintain relationships with clients, prospects, and vendors
• Develop and manage budgets

Digital Director Responsibilities:

• Oversee the development and execution of digital marketing campaigns, including website, social media, and email newsletters
• Set and report on goals and standards for marketing effectiveness
• Monitor and analyze performance for return on investment
• Develop, implement, and manage successful digital marketing and social media campaigns to increase brand awareness and drive revenue
• Create and maintain brand standards for emails and website
• Conduct market research to identify audience demographics and interests and track corresponding performance
• Perform competitive analysis, including researching competitor websites, social media, and email marketing
• Research top performing websites and email marketing campaigns, and implement best practices to benefit your own business
• Create and manage social media accounts, including posting content, responding to comments, and recommending changes
• Create and maintain email newsletter campaigns

Requirements And Skills:

• Bachelor’s degree in a related field, or 8+ years’ proven experience
• Extensive understanding of technology, digital, and social media
• Expert user of Adobe Creative Suite and Final Cut Pro
• Extensive knowledge of video workflows and best practices for online video

At [Company Name], we’re proud to be an equal opportunity employer. We’re committed to creating a diverse and inclusive team, and we welcome applications from people of all backgrounds, religions, nationalities, genders, gender expressions, and ages. We also encourage applications from veterans and individuals with disabilities.