Digital Director Job Description

digital director job description includes a detailed overview of the key requirements, duties, responsibilities, and skills for this role.

Last update : July 14, 2023

Digital Director Job Description

A digital director is a seasoned marketer who specializes in digital media, and is tasked with overseeing digital strategy.

A digital director is able to align traditional marketing with digital media, and is constantly thinking of innovative ways to do so.

In an online world that is constantly changing, a digital director must be able to adapt to new marketing strategies and trends.

They are continuously researching and testing strategies to stay ahead of the curve.

Job Brief:

We’re looking for a Digital Director to lead our team in developing and executing digital marketing campaigns. The ideal candidate will have experience leading a team of digital marketers, as well as a strong understanding of the latest digital marketing trends and best practices. If you’re a strategic thinker with a passion for all things digital, we want to hear from you!

Digital Director Duties:

  • Develop and manage digital online marketing strategy, including developing and managing online marketing channels such as websites, social media, and search engine marketing
  • Manage a team of graphic designers, copywriters, and web developers
  • Maintain, develop, and revise the website, ensuring it is current and up to date
  • Maintain and adhere to brand standards and guidelines
  • Promote, manage, and oversee client and prospect databases
  • Promote brand awareness through social networks
  • Develop and manage email campaigns
  • Promote website analytics
  • Research and analyze competitors’ websites and marketing strategies to learn best practices for the digital marketing environment
  • Develop and manage multiple marketing campaigns simultaneously
  • Develop and maintain relationships with clients, prospects, and vendors
  • Develop and manage budgets

Digital Director Responsibilities:

  • Oversee the development and execution of digital marketing campaigns, including website, social media, and email newsletters
  • Set and report on goals and standards for marketing effectiveness
  • Monitor and analyze performance for return on investment
  • Develop, implement, and manage successful digital marketing and social media campaigns to increase brand awareness and drive revenue
  • Create and maintain brand standards for emails and website
  • Conduct market research to identify audience demographics and interests and track corresponding performance
  • Perform competitive analysis, including researching competitor websites, social media, and email marketing
  • Research top performing websites and email marketing campaigns, and implement best practices to benefit your own business
  • Create and manage social media accounts, including posting content, responding to comments, and recommending changes
  • Create and maintain email newsletter campaigns

Requirements And Skills:

  • Bachelor’s degree in a related field, or 8+ years’ proven experience
  • Extensive understanding of technology, digital, and social media
  • Expert user of Adobe Creative Suite and Final Cut Pro
  • Extensive knowledge of video workflows and best practices for online video

At [Company Name], we’re proud to be an equal opportunity employer. We’re committed to creating a diverse and inclusive team, and we welcome applications from people of all backgrounds, religions, nationalities, genders, gender expressions, and ages. We also encourage applications from veterans and individuals with disabilities.

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