Online Marketing Executive Job Description

online marketing executive job description includes a detailed overview of the key requirements, duties, responsibilities, and skills for this role.

Last update : July 14, 2023

Online Marketing Executive Job Description

An Online Marketing Executive is responsible for the marketing of products or services on a company’s digital platform.

Their role typically consists of creating a marketing strategy, creating ads that are posted online, tracking the success of the ads, and managing the marketing budget.

Job Brief:

We’re looking for an Online Marketing Executive who can help us increase our online visibility and grow our customer base. The ideal candidate will have experience with SEO, social media marketing, and online advertising. If you have a passion for marketing and are excited about the opportunity to help us achieve our goals, we want to hear from you!

Online Marketing Executive Duties:

  • Develop and implement online marketing strategies to drive website conversions, improve website user experience, and increase visitor engagement
  • Perform website audits in order to identify areas for improvement
  • Develop and execute marketing campaigns that incorporate SEO and SEM
  • Develop and monitor online campaigns, optimizing strategies to target specific audiences
  • Research, monitor, and report on the performance of the website, campaigns and conversions
  • Ability to handle multiple projects concurrently and meet deadlines
  • Experience with PPC, Google AdWords, LinkedIn, and other social media platforms

Online Marketing Executive Responsibilities:

  • Develop and manage an integrated digital marketing strategy by maintaining the organization’s online presence
  • Create and implement a social media strategy
  • Oversee the organization’s SEO strategy
  • Recommend and implement online marketing strategies
  • Plan, organize, and carry out online marketing campaigns
  • Promote the organization’s brand, image, and recruitment through social media, SEO, PPC, and email marketing
  • Manage and maintain websites
  • Develop online marketing collateral
  • Produce editorial content for websites and social media
  • Work with the product development team to conceptualize innovative, engaging content
  • Execute all content-related projects
  • Plan, develop, and implement website content
  • Develop web and social media content
  • Work with content-related teams and vendors to create online content
  • Maintain analytics for online content
  • Develop and manage social media content
  • Create compelling social media content
  • Develop and implement a social media strategy

Requirements And Skills:

  • Bachelor’s degree in marketing, business, or related field
  • 3+ years experience in online marketing, preferably in B2B or B2C environment
  • Knowledge of search engine optimization best practices
  • Knowledge of web analytics and search engine marketing
  • Knowledge of HTML and CSS

Company Name is proud to be an Equal Opportunity Employer. We believe that diversity and inclusion are key to building a strong, successful team. We encourage applications from people of all backgrounds, races, religions, nationalities, genders, , , and ages. We are also committed to supporting veterans and individuals with disabilities.

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