Digital Marketing Strategist Job Description

digital marketing strategist job description includes a detailed overview of the key requirements, duties, responsibilities, and skills for this role.

Last update : July 14, 2023

Digital Marketing Strategist Job Description

A digital marketing strategist is a person who uses digital marketing strategies to promote or advertise a company’s products or services to online consumers.

Digital marketing strategists create and manage websites, online advertising, and social media campaigns, as well as develop specific web strategies that work to improve a company’s online presence.

Digital marketing strategists also work to boost a company’s search rankings, increase site traffic, and generate more sales for their business.

Job Brief:

We’re looking for a Digital Marketing Strategist who can help us develop and execute a plan to improve our online visibility and reach. The ideal candidate will have experience in all aspects of digital marketing, including SEO, social media, email marketing, and paid advertising. They will be able to work with our team to create and implement a strategy that meets our goals and drives results. If you are a creative thinker with a passion for marketing, we want to hear from you!

Digital Marketing Strategist Duties:

  • Develop and oversee all digital marketing efforts, including website, social media, email, and all forms of paid advertising
  • Innovate and develop new methods of customer engagement and growth
  • Develop social media strategies to grow followers
  • Research and develop new social media strategies
  • Develop and implement email marketing strategies to grow email list
  • Promote company image and identity across social media platforms
  • Proactively monitor and respond to all social comments, as well as review and respond to all inquiries and comments from prospects, customers, and employees
  • Work with engineers, architects, and interior decorators to ensure effective utilization of social media in marketing

Digital Marketing Strategist Responsibilities:

  • Create and manage email marketing campaigns, social media advertisements, and other social media content
  • Research client demographics, sales patterns, and other business data to develop marketing strategies
  • Perform competitive analysis with campaign results to identify areas for improvement
  • Improve website SEO
  • Perform other duties as assigned

Requirements And Skills:

  • Bachelor’s degree required
  • Excellent problem-solving skills
  • Excellent communication and presentation skills
  • Strong analytical skills
  • Excellent time management and organization skills
  • Significant experience building, managing, evaluating, and monitoring website and social media presence
  • Knowledge of digital marketing principles and practices

Company Name is proud to be an Equal Opportunity Employer. We believe that diversity and inclusion are essential to building a strong team. We encourage applications from people of all backgrounds, religions, nationalities, genders, , , and ages. We also value veterans and individuals with different abilities.

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