Advertising Sales Representative Job Description

advertising sales representative job description includes a detailed overview of the key requirements, duties, responsibilities, and skills for this role.

Last update : July 14, 2023

Advertising Sales Representative Job Description

Advertising sales representatives are responsible for obtaining sales for an advertising firm.

These representatives typically work with clients to develop concepts, develop media plans, and negotiate the terms of the arrangement.

An advertising sales representative typically works in an office, though some assignments will require the representative to visit clients.

The representative may work in teams of two or three to sell advertising to businesses.

The representative typically works a weekday schedule, with some weekend and evening work.

Most advertising sales representatives work full time.

However, those who work for a marketing firm may work on a part-time or seasonal basis.

Job Brief:

We’re looking for an Advertising Sales Representative to join our team! As an Advertising Sales Representative, you will be responsible for generating new advertising revenue by working with new and existing clients. You will create and maintain relationships with clients, develop sales proposals, and negotiate contracts. If you are a motivated self-starter with a passion for sales, then we want you on our team!

Advertising Sales Representative Duties:

  • Develop and execute sales and marketing strategies, programs, and initiatives
  • Research and plan advertising, sales promotions, and merchandising efforts
  • Preserve relationships with the media and agencies, and expand business with current advertisers and prospects

Advertising Sales Representative Responsibilities:

  • Develop and maintain a sales pipeline, including prospecting and lead generation using LinkedIn, cold calling, and email marketing
  • Research and analyze online ad requirements, including ad types and sizes, engagement, and audience demographics
  • Negotiate rates and pricing for packages, including CPM, CPC, and CPE
  • Develop relationships with clients through effective communication
  • Provide customer service and manage client relationships
  • Work with managers to identify sales leads
  • Coordinate sales efforts with other departments
  • Provide weekly, monthly, and quarterly performance reports

Requirements And Skills:

  • Bachelor’s degree or equivalent work experience
  • 1+ years’ experience in advertising sales
  • Excellent writing and communication skills
  • Ability to multi-task and meet deadlines
  • Strong customer service skills

Company Name is committed to diversity and inclusion in the workplace. We encourage applications from people of all races, religions, national origins, genders, and ages, as well as veterans and individuals with disabilities.

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