Digital Marketing Analyst Job Description

digital marketing analyst job description includes a detailed overview of the key requirements, duties, responsibilities, and skills for this role.

Last update : July 14, 2023

Digital Marketing Analyst Job Description

A Digital Marketing Analyst studies, researches and forecasts data about marketing trends and opportunities in the digital world.

They assess a company’s existing digital landscape, identify gaps in performance, and recommend changes.

A digital marketing analyst may work for a marketing company, advertising agency, or SEO consultant.

They may use a variety of methods to gather and analyze data about their clients’ digital initiatives, including market research, observations and interviews, and data analysis.

A digital marketing analyst often conducts research about the latest digital marketing trends.

They are often responsible for defining and tracking the success of a company’s digital marketing strategy.

They assign responsibilities to teams working on digital marketing projects

Job Brief:

We’re looking for a talented Digital Marketing Analyst to join our team and help us take our digital marketing efforts to the next level. As a Digital Marketing Analyst, you will be responsible for conducting analysis to inform and improve our digital marketing campaigns and strategies. In this role, you will need to be able to think critically, analyze data, and communicate your findings in a clear and concise manner. If you are a strategic thinker with a passion for digital marketing, then we want to hear from you.

Digital Marketing Analyst Duties:

  • Develop and implement digital marketing campaigns across marketing channels
  • Research and analyze online competitors’ websites, including traffic, content, and tactics
  • Develop and implement online advertising campaigns in social media, search engines, and other websites
  • Improve webpage content, design, and usability
  • Conduct website audits and search engine optimization (SEO)
  • Maintain positive relationships with client managers, colleagues, and vendors
  • Maintain, update, and archive site information
  • Work with designers and developers to create web pages
  • Develop and implement customer outreach campaigns
  • Assist in the creation and design of marketing materials

Digital Marketing Analyst Responsibilities:

  • Maintain and improve the online presence of the company by utilizing SEO, SEM, PPC, social media, online reputation management, and other digital marketing channels
  • Maintain and update company websites to optimize search engine optimization and create user-engaging content
  • Develop weekly and monthly reports analyzing website traffic and user behavior, and posting reports to company dashboards
  • Create keyword strategies and implement them to improve search engine rankings
  • Formulate, test, and execute social media content, building brand awareness, generating leads, and generating sales
  • Write and distribute media releases, including press release distribution and website posting
  • Provide support for other digital marketing activities as needed

Requirements And Skills:

  • Bachelor’s degree in digital marketing, business, or related field
  • 2+ years’ experience with Google Analytics
  • Working knowledge of social media tools
  • Working knowledge of website analytics

At Company Name, we’re proud to be an Equal Opportunity Employer. We’re committed to building a diverse and inclusive team, and we encourage applications from people of all races, religions, national origins, genders, , , gender expressions, and ages.

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